Maksim, a pizza wizard addicted to sleep, asks his parents to help him buy a pizza place he co-owns. As soon as he becomes the sole owner, his parents realize they will have to invest in it a whole lot more than just the money. Soon enough, the father becomes a delivery boy and the mother, an oven cleaner. Between taking care of the family, work and maintening the pizza place, the parents ask themselves: is their role as parents a job for life? The film creates a true profile of the average Israeli family in the new millennium.