The film is about two guys, Natti (Gidi Gov), and Moshon (Meir Suissa), and a girl Ossi (Anat Atzmon) who live together in an apartment at 99 Dizengoff Street. Ossi works for an insurance company and the three of them decide to make a movie using stolen equipment. While they are making movies, they are also having numerous romantic encounters, and having a good time.